Born and raised in Los Angeles, Will works across commercials, music videos, and narrative projects. His directing approach prioritizes atmosphere, sensory detail, and tonal precision — crafting richly textured worlds that place the audience directly inside a subject’s emotional and psychological state. His style leans toward surrealism, comedic irony, and music-driven storytelling. Will’s work blends cinematic craft with offbeat humor, often grounding absurd premises in emotionally authentic performances and richly stylized worlds.